We are incredibly proud to see our work with Simon Cabaret featured in an article by Stripe Global. As a Stripe Implementation Services Partner, achieving the highest level of certification in their ecosystem, we take immense pride in the digital transformation we delivered for one of Phuket’s most iconic entertainment venues.
From Crisis to Growth: Simon Cabaret’s Recovery Post-COVID
When the COVID-19 pandemic forced Simon Cabaret to shut its doors for nearly two years, they faced a critical challenge: how to rebuild and future-proof their business for a more digital-first era. Before partnering with The Percentage Company, Simon Cabaret relied on outdated manual booking processes, had no online presence, and lacked a robust infrastructure to support ticket sales and payments.
In response, we provided a full-scale digital transformation that empowered Simon Cabaret to emerge stronger than ever. Since launching the new system, they have successfully sold over 750,000 tickets, generating more than 460 million THB in revenue in just three years.
A Bespoke, Fully Integrated Ticketing & Payment Platform
To drive Simon Cabaret’s revival and growth, we designed and built a custom-built admin platform that seamlessly integrates all aspects of their ticketing, sales, marketing, and reporting. This powerful system includes:
- Online booking & seat selection with automated or manual allocation
- Integrated payments with Stripe & multiple payment methods
- POS system installation & setup for seamless offline sales
- Agent management with unique URLs for commission tracking
- Event handling for private and public sales
- Comprehensive reporting & revenue tracking
- CRM with full contact management & marketing automation
- QuickBooks integration for seamless accounting
- Advanced fraud prevention with Stripe Radar
- Mobile ticket scanning & QR code integration
- Automated contract management for agents
- Custom pricing & discount structures for different sales channels
Building the Infrastructure for a Thriving Agent Sales Network
In addition to developing Simon Cabaret’s online booking system, we built a powerful infrastructure to support offline ticket sales. Our platform enables sales agents and resellers to seamlessly manage bookings, payments, and commissions through a unique agent portal with custom pricing and deposit handling. This has allowed Simon Cabaret to establish and scale a robust B2B agent network that contributes significantly to their overall ticket sales.
Marketing & Social Media Management
Beyond technology, we also lead Simon Cabaret’s digital marketing strategy. From website design and development to social media management, paid advertising, and email marketing, we ensure that Simon Cabaret stays top-of-mind for tourists and visitors to Phuket. Our integrated approach has significantly increased their brand visibility and online bookings.
Transformative Results for Simon Cabaret
By implementing this robust system, Simon Cabaret has achieved:
- 24% increase in authorization rates, reducing failed transactions
- 31% growth in online revenue due to a frictionless booking experience
- Zero fraud cases since integrating Stripe Radar
- 460+ million THB in ticket sales revenue over three years
- 750,000+ tickets sold through our custom-built platform
Ongoing Partnership & Innovation
Our relationship with Simon Cabaret goes far beyond a one-time project. We continue to work closely with their team to optimize their operations, enhance their marketing efforts, and implement cutting-edge technology. As their trusted digital partner, we are committed to driving innovation and ensuring their continued success in an ever-evolving entertainment industry.
We have recently expanded our efforts by installing a fully integrated POS system, further streamlining their in-person ticketing operations. This ensures that whether a customer books online or purchases in person, they experience a seamless, efficient process.
Looking for a Custom Ticketing & Booking Solution?
If you’re an event venue, theater, attraction, or entertainment business looking for a bespoke ticketing system, we can provide a tailor-made solution with or without seat selection. Whether you need an end-to-end booking platform, agent sales network, marketing automation, or POS integration, we have the expertise to help you succeed.
Read the full article on Stripe Global’s website to see how we helped Simon Cabaret achieve these outstanding results. Contact us today and let’s build your success story together!
Written By: Edward Kennedy
Co-Founder & Director at The Percentage Company. I started working on websites in 1997 and have been a full-time techie since 2001. I’m committed to leveraging the latest technologies and digital marketing techniques to drive efficiency & improve online sales for our hotel clients. I have a 20+ year track record of success in growing independent hospitality & real estate brands.
