Phuket and other popular tourist destinations here in Thailand are experiencing a rise in fraudulent activities, particularly in the hospitality and entertainment sectors. With an increasing number of tourists booking hotels, restaurants, nightclubs, and beach clubs online, cybercriminals have more opportunities to exploit vulnerabilities in digital payment systems. Businesses operating in these high-traffic areas must remain vigilant to prevent financial losses and ensure smooth operations.
At The Percentage Company, we specialize in providing secure, cutting-edge online ticketing and booking solutions that help businesses minimize risk while maximizing revenue. Our extensive experience working with high-profile establishments, such as Simon Cabaret Phuket, enables us to implement industry-leading fraud prevention strategies tailored to the unique needs of hospitality and entertainment businesses.
The Importance of Advanced Fraud Detection for Businesses
Fraudulent transactions can lead to chargebacks, financial losses, and reputational damage. Chargebacks occur when a customer disputes a charge, often leading to penalties for the business. If fraud is not properly managed, it can result in a high chargeback ratio, which may cause your business to go into very restrictive fraud monitoring program from the card networks ultimately offboarding you completely from processing payments online. This is why implementing advanced fraud detection tools is crucial for businesses in high-risk industries.
Protecting Your Business with Stripe’s Advanced Fraud Prevention Technology
As a premier digital marketing and technology agency, The Percentage Company builds secure and efficient online booking platforms for businesses of all types. Our expertise extends beyond web development—we integrate world-class fraud prevention solutions to safeguard transactions and customer data, reducing the likelihood of financial losses.
We are proud to be one of only 29 companies worldwide to achieve the highest level of partnership with Stripe as a certified services implementation partner. With five fully certified team members, we provide businesses with the most advanced tools to mitigate fraud risks and streamline payment processing. Given that Stripe handles over $1 trillion USD annually in online transactions, its security infrastructure is unmatched in the industry.
How AI is Revolutionizing Fraud Detection
Fraudsters are continuously evolving their tactics, making it essential for businesses to use intelligent fraud detection systems that can adapt in real-time. Stripe’s AI-driven fraud detection system, Stripe Radar, leverages vast amounts of transaction data and machine learning to proactively identify and prevent fraudulent transactions.
Unlike traditional rule-based fraud detection methods, AI-powered fraud prevention continuously improves by learning from new fraud patterns. This means businesses can benefit from enhanced security while minimizing false positives, ensuring that legitimate customers do not face unnecessary transaction declines.
Key Stripe Anti-Fraud Features
1. Stripe Radar
- Uses advanced machine learning to detect and prevent fraudulent transactions.
- Assigns risk scores to transactions to identify suspicious activity before it results in financial losses.
- Continuously adapts to evolving fraud patterns by analyzing billions of transactions worldwide.
2. Customizable Rules
- Businesses can create custom fraud prevention rules tailored to their specific risk profiles.
- Enables fine-tuning to reduce false positives while blocking high-risk transactions.
- Offers flexibility to adjust settings based on changing fraud trends in specific industries.
3. 3D Secure 2 (3DS2)
- Adds an extra layer of authentication to online payments, helping to verify cardholder identity.
- Reduces fraudulent transactions and lowers chargeback rates by requiring customers to authenticate purchases through their bank.
- Improves the customer experience by using risk-based authentication, allowing low-risk transactions to be processed seamlessly.
4. Real-Time Monitoring & Data Analysis
- Analyzes multiple data points in real-time, including:
- Device fingerprints.
- IP addresses and geolocation.
- Transaction history.
- Card details and purchase patterns.
- Enables immediate fraud detection and response to suspicious transactions.
5. CVV & AVS Checks
- Verifies the Card Verification Value (CVV) to prevent unauthorized transactions from stolen card numbers.
- Uses the Address Verification System (AVS) to match the billing address with the one on file with the card issuer.
- Helps prevent fraudsters from using stolen credit card information for unauthorized purchases.
6. Risk Assessments and Alerts
- Provides businesses with insights into:
- Card testing risk (fraudsters attempting to validate stolen cards by making small transactions).
- Fraud disputability likelihood (helping businesses understand which transactions are most likely to be disputed).
- Alerts for compromised cards before they can be used fraudulently.
Why Businesses in Phuket Must Prioritize Fraud Prevention
Fraud is on the rise in Phuket and other tourist-heavy areas due to the high volume of online transactions and the presence of international customers. Many fraudsters target businesses that lack proper security measures, exploiting vulnerabilities to carry out unauthorized transactions.
By implementing Stripe’s fraud prevention tools, businesses can:
- Reduce chargebacks and financial losses caused by fraudulent transactions.
- Improve customer trust and confidence in their online payment system.
- Maintain a secure and seamless booking or ticketing experience.
Why Choose The Percentage Company?
With fraud on the rise, businesses need robust security measures integrated into their payment systems. The Percentage Company ensures that your business is protected with the most advanced fraud detection technology available. Whether you run a hotel, restaurant, bar, nightclub, or beach club, we provide best-in-class online payment solutions designed to keep your transactions safe while delivering a seamless customer experience.
As a Stripe-certified services implementation partner, we offer:
- Expert integration of Stripe’s fraud prevention technology.
- Customizable security solutions tailored to your business’s needs.
- Continuous monitoring and support to stay ahead of emerging fraud tactics.
Secure Your Business Today
Online fraud is an ever-growing threat, but with the right technology and expertise, businesses can protect themselves from financial losses and reputational damage. Secure your business today with our expert Stripe implementation services. Contact The Percentage Company to learn how we can help you minimize fraud risks and maximize revenue with cutting-edge online payment solutions.

Written By: Edward Kennedy
Co-Founder & Director at The Percentage Company. I started working on websites in 1997 and have been a full-time techie since 2001. I’m committed to leveraging the latest technologies and digital marketing techniques to drive efficiency & improve online sales for our hotel clients. I have a 20+ year track record of success in growing independent hospitality & real estate brands.