Metadee Concept Hotel Phuket
Duration: 2022 – 2023
The Metadee Concept Hotel in Kata, Phuket, is a thoughtfully designed haven that offers guests a distinctive and relaxing holiday experience. Known for its artistic elegance, the hotel is a preferred destination for couples, groups, and families alike. Created by merging the former Metadee Elite and Metadee Resort & Villas properties, the new 270 room Metadee Concept Hotel has redefined luxury hospitality in Phuket.
The Challenges
The hotel faced the challenge of unifying its brand identity following the merger of two properties while ensuring a seamless transition for guests. To thrive in Phuket’s competitive hospitality market, the Metadee Concept Hotel required a stunning website to reflect its brand, effective SEO strategies to enhance visibility, and an integrated booking engine to boost profitability. Additionally, managing multiple OTAs and optimizing revenue were critical for sustained success.
The Solutions
The Percentage Company delivered a tailored suite of digital solutions to address these challenges, including:
- Web Design & Support: A beautifully designed and fully functional website showcasing the hotel’s unique offerings and brand identity.
- SEO Services: Optimization strategies to increase search visibility and attract high-value bookings.
- Hotel Booking Engine Integration: A streamlined booking system connected to the property’s PMS to enhance guest reservation experiences and boost direct bookings.
- OTA Management: Efficient coordination across multiple online travel agencies to maintain consistent rates and availability.
- Revenue Management: Strategic guidance to optimize pricing and maximize profitability.
- Digital Ads: Targeted advertising campaigns to reach potential guests and increase bookings.
270 beautifully designed rooms, suites & villas.
Direct booking share from 0% to 10% in 9 months.
10X number of room nights sold in first 9 months.
38X Increase in online booking revenue in 9 months.
The Results
The Percentage Company’s solutions empowered the Metadee Concept Hotel to establish a cohesive and compelling online presence post-merger. The optimized website and SEO efforts significantly increased organic traffic, helping the hotel attract its target audience. The integrated booking engine improved reservation efficiency and reduced reliance on third-party platforms, boosting profitability. Effective OTA management ensured streamlined operations, while revenue management strategies maximized earnings.
By delivering tailored digital solutions, The Percentage Company helped Metadee Concept Hotel become a standout destination in Phuket, offering guests an unparalleled holiday experience and achieving consistent growth.
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