WhatWhat is PPC (Pay-Per-Click)?
Paid Search Marketing or PPC (Pay-Per-Click) is a type of digital marketing where search engines & social media platforms allow paid advert placement. Paid Search uses a Pay-Per-Click model, meaning that you only pay when a customer clicks on your ad. Customers can be targeted based on location, time, device, display type and more, meaning you pay to drive highly relevant customers to your website.
Pay-Per-Click marketing can broadly be divided into 4 types: Search, Display, Social & remarketing.
Search PPC
allows you to serve ads to targeted customer segments as they are searching for keywords relevant to your website. This is a powerful tool, as these customers are pro-actively searching for you and are therefore more likely to convert to a booking than a normal visitor.
Display PPC
allows you to serve contextual image or video ads on Internet pages where your customers are expected to be, based on their interests. Display ads expose your potential customers to your brand during the research phase of the decision-making process in locations which compliment your brands offering.
Remarketing PPC
allows you to create ads which follow your past website visitors around the Internet, serving different ads depending on how they’ve interacted with your website, re-enforcing your brand and helping bring customers back to your website who didn’t purchase previously with custom search and display ads.
Social PPC
allows you to target specific social media segments and demographics with text and video ads.
WhyWhy should my hotel do PPC?
Simply put, paid search is the fastest way for your business to get new customers. Paid search has the power to bring immediate reach, awareness, search traffic and conversions to your website, where SEO can take months, but the key question is, at what cost!
PPC, unlike most other forms of marketing, allows you not only to choose the exact types of people who see your ads (age, gender, geography, demographics and more) and only pay for those who engage with your ads, but it also allows you to directly track the revenue each ad generates.
WhatWhat is our approach to PPC?
We deliver intelligent, impactful and well executed PPC campaigns so that you can get the most bang for your marketing buck. Our PPC experts spend time learning about your business and identifying target audiences and push customers down the booking funnel at key touch points. Using the powerful Google Analytics tool and other search marketing analysis tools, our team constantly monitors ad performance metrics and conversion paths to ensure that you are always achieving a good ROI.
Here are the broad steps which our ads team will take to get your ads running:
WhyWhy work with TheThe PercentagePercentage Company?Company?
The Percentage Company has a team of experienced digital marketing experts and have managed dozens of PPC campaigns over a period of many years. We are experts in building low cost high yield ad campaigns and spend time to research your business and choose the right paid search platforms to market your business online. We have run ads on a wide range of platforms including but not limited to Google, Instagram, YouTube, Instagram, LinkedIn, Facebook and more.
We take a data-led approach to generate cost-effective and relevant search traffic for your website, using A/B testing, analytical data collection which provides us with real time feedback and helps us optimise our approach and helps increase traffic and improve overall ROI.
Check out some of our PPC Pay-per-click marketing case studies
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Tell us about your hospitality business
For many years, our team of revenue managers and online digital marketing experts have helped clients in Thailand & around the world give their hotel brands a unique & empowering overhaul to turn them into super-charged game-changing businesses.
Are you curious how much more revenue your hospitality business could be generating with the right revenue management, digital marketing & technology systems and strategies in place? Ask us about our highly affordable full hotel marketing solutions, with zero fixed-fees to pay! Get your FREE no-strings-attached Proposal and lets take your hotel to the next level.