Patong Bay Hill
Our Portfolio
Patong Bay Hill Resort
How this large family resort increased annual OTA room night sales 500% in just 2 years!
The Patong Bay Hill Resort located in the center of Patong, Phuket is a newly opened spacious family resort with 365 rooms close to the Beach of Phuket’s busiest tourist hotspot. The Percentage Company provided a fully integrated e-commerce & digital marketing solution, including OTA & revenue management, web design, search engine marketing and more in order to maximize resort profitability. The hotel has since become one of the most popular and well known resorts on the island of Phuket. See some of our results below!
Year-on-year OTA room revenue increased by 11 times.
Year-on-year OTA room nights increased by 5 times.
50+ Million Thai Baht in online sales in 1st year.
OTA revenue increased 10 times within 45 days.
The Challenges && ObjectivesObjectives
Patong Bay Hill was a large (365 rooms) newly constructed property with very limited brand awareness & poor online distribution & limited direct sales, relying mostly on offline travel agents. The goal was to create a flexible, dynamic rate structure to allow space for a digital marketing strategy, which would then allow for the increase in online travel agent and direct website sales for the resort at a higher price point than the offline equivalent.
The Solutions && ResultsResults
The Percentage Company E-commerce & revenue managers created new rate structures, re-launched and optimised all online travel agent channel accounts along with a new high-converting website with custom booking engine solution, all managed and controlled by a newly installed Channel Manager solution.
What were the results? Year-on-year OTA room revenue increased by 11 times with more than 50 Million THB generated in the 1st year of operation!
