Online brand marketing involves accentuating the positive aspects of your brand while limiting or eliminating the damage of negative online feedback. With the meteoric rise of the Internet’s influence on hospitality, online brand marketing is now a key part of developing a successful hospitality business, and effective branding can transform customers perception of your brand and take your hotel to the next level.
The importance of managing your brand online cannot be underestimated; brand visibility has a direct effect on website performance and can help you stand out from the crowd, take advantage of positive PR and limit the damage from negative PR.
Effective branding and PR allow your property to understand your audience and the dynamic market trends.
If you would like your hotel to be a digital market leader in Phuket, it is essential that you cultivate your brand’s story and build your online presence. Online PR should focus on the functional and emotional aspects of your brand and highlight the features and benefits of your hotel, relative to the competition, which if well executed, helps transform your brand into the best possible version of itself.
We use the latest research and analytical techniques to develop pro-active strategies which help project the look, feel and tone of the brand and communicate with your target audience.
Here are some of the areas where our experiencing brand marketing managers focus:
In order to react to positive or negative brand feedback, you must first monitor the online conversation.
Ensure that you are projecting a consistent and memorable brand identity that sets you apart from the competition.
Join the online conversation about your brand and positively react and respond to the feedback.
There is a wealth of tools available to help manage your brand online including Google Alerts, Hootsuite and many more.
Get your name out there and keep it there!
Use social media to engage your customers
Build a network of people to help
The Percentage Company brings brands to life, we help hospitality businesses develop new brands or review and strengthen existing brands. Depending on your requirements and business objectives, we create tailor made and forward-thinking brand communication strategies which build brands and shape reputations.
Get in touch with us today and let us help get your brand story out there!
Check out some of our Brand Strategy & Design case studies below
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
