WhatWhat is SEO?
Search Engine Optimisation or SEO is the umbrella term for a set of actions which can be taken to ensure your website is ‘optimised’ to achieve higher ranking for specific keywords within search engines, such as Google and Yahoo! As a result of higher search engine positioning, SEO drives free ‘organic’ search engine traffic to your website, relevant to the subject matter of your website.
SEO is broadly divided into 3 overlapping categories: Technical SEO, On-Page SEO and Off Page SEO.
Technical SEO
Refers to the process of optimizing your website for the “crawling” and “indexing” phase, helping search engines view, interpret and list your site effectively.
On-Page SEO
Refers to optimisation of all the structure and content of the pages within your site to help search engines understand the meaning and context of your site.
Off-Page SEO
Refers to a series of actions you can take outside of your site to build online trust through mentions elsewhere on the Internet during the ranking process.
WhyWhy is SEO important for hotels?
Search engines such as Google are critical to your survival! Search Engines are the vehicles by which your hotel can reach customers around the world, but up to 30% of small and medium sized businesses cannot be found by Google search.
The key by-product of well executed SEO is that it increases awareness and drives qualified search traffic by virtue of improved ranking, but as a result of the increased traffic comes more online conversions and ultimately more sales. SEO not only reduces your customer acquisition cost, but also increases your online sales by turning ‘lookers into bookers’.
Studies show that up to 70% of search engine users are most likely to visit one of the top 5 results for a given search term, so in today’s highly competitive hospitality industry, if you want to be visible, you have to do SEO.
WhatWhat is our approach to SEO?
At The Percentage Company, we take a holistic data-driven approach to digital marketing and SEO is always at the forefront of our mind when we plan, design and build hotel websites.
It is now harder than ever to make your hotel website stand out from the crowd, but we have honed our SEO skills with hundreds of sites and 20 years of in-depth ‘deep-dive’ research and analysis and our team of experts constantly monitor and measure outcomes to ensure our SEO projects are on track.
There are web marketing agencies in Phuket and around the world who use certain unethical tactics to achieve short-term increases in search engine ranking. These techniques are known as ‘black-hat’ or ‘Grey-hat’ SEO and may generate some short-term benefits but normally result in long-term search engine penalties.
The Percentage Company is a ‘white-hat’ SEO organization and we use only the ethical tactics to improve the search engine ranking, so that you, the customer can reep the benefits of our work, long into the future.
WhyWhy work with TheThe PercentagePercentage Company?Company?
The Percentage Company has a proven track record in building successful SEO campaigns for hotels and businesses of all kinds, we create websites that build momentum!
We do not have a magic formula for getting you to number 1 for every search term (beware of people who tell you they do!), but we use a data-driven approach, have 20 years of experience and a track record of success, all of which helps us to deliver tangible results for our customers.
Check out some of our Hotel SEO case studies
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Tell us about your hospitality business
For many years, our team of revenue managers and online digital marketing experts have helped clients in Thailand & around the world give their hotel brands a unique & empowering overhaul to turn them into super-charged game-changing businesses.
Are you curious how much more revenue your hospitality business could be generating with the right revenue management, digital marketing & technology systems and strategies in place? Ask us about our highly affordable full hotel marketing solutions, with zero fixed-fees to pay! Get your FREE no-strings-attached Proposal and lets take your hotel to the next level.