Duration: 2012 – 2022
Serenity Resort & Residences Phuket was a luxury resort with 103 rooms, including private pool villas, located in Rawai, Phuket. From 2012 to 2022, the resort consistently achieved an impressive 80% annual occupancy rate without relying on offline travel agents. This success was made possible through cutting-edge digital strategies implemented by The Percentage Company.
Operating in a highly competitive market, Serenity Resort faced several key challenges:
- Managing a diverse range of room types while maintaining high occupancy, especially during the low season.
- Reducing reliance on outdated offline distribution channels and increasing direct bookings.
- Implementing advanced technology to enhance operational efficiency and online sales.
As E-Commerce & Revenue Manager for Triple C Hotels & Resorts, our co-founder Edward and The Percentage Company team provided a full suite of digital services, including:
- Website design & booking system development for a seamless guest experience.
- SEO & paid search marketing to drive targeted traffic.
- IT support & cloud-based property management migration from OPERA PMS to Cloudbeds PMS & Lightspeed POS.
- OTA & revenue management strategies, including a fully dynamic rate structure and a state-of-the-art booking engine.
These strategic improvements led to remarkable business growth. By leveraging technology and digital marketing expertise, The Percentage Company helped Serenity Resort Phuket establish itself as a leader in online-driven hospitality.
103 unique cabanas, rooms and luxury villas.
Up to 100 Million THB annual resort revenue.
Average annual resort occupancy of 80%.
Up to 98% of booking revenue was direct or online.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your hotel could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
