Maximize Your Hotel’s Direct Bookings with Proven Conversion Strategies. Having a beautifully designed hotel website isn’t enough. If visitors aren’t converting into guests, you’re losing revenue. Our conversion rate optimization (CRO) services ensure your hotel website is optimized to turn visitors into confirmed bookings—reducing reliance on OTAs and increasing your direct revenue.
- Ensure fast-loading pages to keep users on the site.
- Optimize images, scripts, and hosting to enhance site speed & responsiveness.
- Reduce booking friction with seamless, high-speed user experiences.
- Simplify the booking process to minimize drop-offs and abandoned reservations.
- Implement intuitive design and navigation to make booking effortless.
- Create a seamless experience across desktop, mobile, and tablet devices.
- Improve credibility with guest reviews, trust signals, and secure payment options.
- Implement clear, persuasive calls-to-action (CTAs) to encourage direct bookings.
- Reduce bounce rates by addressing common user concerns and objections.
- Run A/B tests on headlines, CTAs, pricing displays, and page layouts to determine what converts best.
- Use heatmaps and user behavior tracking to analyze visitor interactions.
- Continuously refine website elements based on real-time data insights.
The Challenges Hotels Face Online
High Website Traffic, Low Conversions: Many hotels attract visitors but fail to convert them into bookings.
Overdependence on OTAs: Guests often leave hotel websites to book through commission-heavy OTAs.
Poor User Experience: A slow, confusing, or untrustworthy website can drive potential guests away.
Lack of Data-Driven Insights: Many hotels don’t track or analyze guest behavior to improve conversions.
Our Solution: Data-Driven CRO for Hotels
At The Percentage Company, we specialize in optimizing hotel websites to increase direct bookings. Using in-depth data analysis, A/B testing, and UX enhancements, we identify and fix conversion roadblocks—ensuring your site is designed to guide visitors smoothly through the booking process.
Generated over THB 1.5 billion for our hotel, hostel, resort & villa project clients across the world.
Achieved an average 161% growth rate for new hospitality customers in first year.
- Hotel Industry Experts – We understand the unique challenges of hospitality marketing.
- Proven Results – Years of experience optimizing hotel websites for maximum conversions.
- Data-Driven Approach – Every change we make is backed by analytics and testing.
- Full-Service Optimization – From UX improvements to A/B testing, we handle it all.
Safestay Hostel Group
- Locations: 22 locations in iconic European cities
- Direct Booking Increase: 74% year-on-year on Safestay.com
- Countries: Safestay hostels in 11 European countries
- Direct Bookings (Custom Engine): Over 38,000
Kudo Hotel Phuket
- Online Room Revenue Increase: +92% year-on-year
- Occupancy Increase: From 4% to 50% in 14 days, and 88% in 45 days
- Total Revenue Increase: +57% year-on-year
- Revenue Per Available Room (RevPAR) Increase: 8X in 30 days, 16X in 60 days, and 20X in 90 days
The Beach Samui
- Accommodations: 24 luxurious beachfront rooms & suites
- Direct Booking Revenue Increase: 91% since beginning
- Online Booking Revenue Increase: 26% in 2024
- Occupancy Increase: 70% since beginning
Astor Hostel Group
- Locations: 5 exceptionally beautiful hostel locations in the UK
- Direct Bookings (2 months): Over 1,200
- Monthly Direct Bookings: 600+
- Direct Booking Growth: 4X increase via the website.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!