Are you struggling to optimize your marketing efforts, unsure where to invest your budget, or lacking insights into guest behavior? In the digital age, data is the key to making informed decisions that drive direct bookings, maximize revenue, and improve guest experiences. Our expert data & analytics services help hotels harness valuable insights to stay ahead of the competition and increase ROI.
The Challenges Hotels Face in Data & Analytics
- Lack of Actionable Insights: Many hotels collect vast amounts of data without knowing how to analyze or leverage it for better marketing and revenue strategies.
- Inefficient Marketing Spend: Without data-driven decision-making, marketing budgets are often wasted on ineffective campaigns with low ROI.
- Understanding Guest Behavior: To create targeted marketing campaigns and personalized guest experiences, hotels must understand traveler preferences and online behaviors.
- Disconnected Data Sources: Valuable insights are scattered across various platforms—PMS, POS, Google Analytics, social media—making it difficult to get a clear picture of performance.
Our Solution: Comprehensive Hotel Data & Analytics
At The Percentage Company, we specialize in transforming raw data into actionable insights that help hotels refine their marketing strategies, optimize conversion rates, and boost profitability. Our expertise has generated over THB 1.5 billion in revenue for hospitality clients, achieving an average 161% growth rate in the first year.
Generated over THB 1.5 billion for our hotel, hostel, resort & villa project clients across the world.
Achieved an average 161% growth rate for new hospitality customers in first year.
What data & analytics do we use? Our experienced team of data analysts can help to gather the right data for your business allowing you to refine and improve your approach. We do not just obtain data from Google Analytics, we also obtain data from your hotel property management system, your restaurant POS and even social media accounts in order to find the right actionable data.
At The Percentage Company, we are process nerds and have created a effective approach to data and analytics based on our years of experience at hotels in Phuket and around the world, which give proven results.
Advanced Data Collection & Integration
- We aggregate data from multiple sources—including Google Analytics, PMS, POS, and social media—to provide a complete performance overview.
Website & Conversion Analytics
- We analyze user behavior on your website, identifying pain points and opportunities to increase direct bookings.
Marketing Performance Analysis
- We track and measure the effectiveness of your digital marketing campaigns, ensuring you allocate budget to the highest-performing channels.
Guest Behavior & Personalization Insights
- Understanding guest preferences allows us to create highly targeted campaigns that drive engagement and repeat bookings.
Predictive Analytics & Revenue Forecasting
- Using AI-driven insights, we help you anticipate booking trends, optimize pricing strategies, and maximize revenue.
We are a data-driven digital marketing agency with deep expertise in hospitality analytics. Our team of specialists extracts, interprets, and applies data-driven insights to help hotels make smarter marketing decisions, reduce costs, and increase direct bookings.
If you’re ready to unlock the full potential of your hotel’s data, contact us today for a free consultation—no obligation, just results!
Friendship Beach Resort
- Rooms: 36 spacious Thai-style rooms at a beachfront location
- Occupancy: 81% average annual resort occupancy
- Direct Revenue: 66% of revenue from direct channels
- Direct & Online Revenue: 99% of total revenue
Atmanjai Wellness Spa
- Detox/Fitness Capacity: 20 per day
- Annual Revenue: Over 40 million THB
- Total Wellness Guests: Over 20,000
- Direct Bookings: 97%
Aspira Hotels & Resorts
- +73% website revenue in the first month vs. the previous year
- +372% website revenue in the first year vs. the previous year
- +88% website revenue in the first six months vs. the previous year
- +332% website room nights sold in the first year vs. the previous year
The Nest Private Beach Resort
- 36 spacious Thai-style rooms & villas at a beachfront location
- +332% increase in 2024 website room sales vs. 2023
- +303% increase in 2024 website reservations vs. 2023
- +412% increase in 2024 website revenue vs. 2023
Patong Bay Residence
- Accommodations: 187 modern spacious rooms in Patong
- Room Revenue Increase: 115% in year 2
- Average Room Rate Increase: 50% in year 2
- Room Night Sales Increase: 43% in year 2
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!