Off-page or Off-site SEO refers to any website marketing efforts taken outside of your hotel’s website (which you have less control over) designed to improve its SERPs (Search Engine Results Page) ranking. Off-page SEO is about improving a sites popularity, relevance, trustworthiness, and authority. Some of the ways this can be achieved is by using backlinks or brand mentions from reputable or trustworthy websites.
Each backlink is essentially a ‘vote of confidence’ in the quality of your website and its content, showing search engines that your website is important and valuable enough to reward with good search engine ranking. A major part of off-page SEO is link building or creating backlinks, but it goes way beyond that, read about some of the other techniques below.
Search engine algorithms and their ranking factors are constantly in a state of flux, but there is consensus within the SEO industry that relevance, trustworthiness, and authority are key aspects of a page’s ability to rank. Off-page SEO is incredibly important because it signals to search engines that your website has been endorsed and therefore is important to others on the internet, implying trust and authority.
High quality websites are more likely have natural references (backlinks) and mentions on social media (Facebook, Instagram, Twitter etc.) and therefore generate far more organic search traffic. If you want to create a successful website, there are clear incentives to create high-quality, interesting, and engaging content.
During a website SEO audit, our expert SEM executives focus on the following off-page SEO areas:
Links which appear naturally due to the quality of your content.
Link outreach programs.
Self-submissions and created backlinks such as press releases.
Find and Fix broken backlinks.
Create high-quality engaging content.
Identify relevant influencers to help improve brand exposure.
Leverage social media channels to create brand mentions, exposure, and trust.
Create unique and engaging content on third party websites in exchange for quality links.
Identify and convert unbranded mentions into brand mentions and productive in-bound links.
Research competitor hotel websites using SEO tools such as Ahrefs, SEMRush and MOZ Link explorer to identify possible backlinks to replicate.
The Percentage Company has a proven track record in building successful SEO campaigns for hotels and businesses of all kinds, we create websites that build momentum!
We do not have a magic formula for getting you to number 1 for every search term (beware of people who tell you they do!), but we use a data-driven approach, have 20 years of experience and a track record of success, all of which helps us to deliver tangible results for our customers.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
