Duration: 2014 – Present
The Atmanjai Wellness Spa, is one of the leading wellness and detox centers in Southeast Asia. Atmanjai faced growing challenges in scaling operations and streamlining its booking process. The Percentage Company stepped in to provide a full-suite digital marketing and technology solution, enabling Atmanjai to achieve remarkable business growth.
As Atmanjai expanded, the complexity of its offerings—ranging from detox programs to wellness retreats—created inefficiencies in the booking and operations process. The existing system required excessive manual intervention, leading to low booking conversion rates and a high administrative workload for CRM and reservations. Furthermore, the fragmented sales funnel limited scalability, making it difficult for the company to manage its growing customer base efficiently.
To address these issues, The Percentage Company focused on developing a streamlined and efficient system that would simplify the booking experience for guests. By enhancing direct booking capabilities, the company aimed to reduce dependency on third-party OTAs, ultimately increasing profitability. Additionally, automating CRM and reservation processes would significantly minimize manual work, allowing the team to focus on customer service and guest experience. Lastly, increasing brand awareness through digital marketing strategies would attract more wellness seekers and further expand Atmanjai’s reach.
The Percentage Company revitalized Atmanjai’s digital presence and operational systems, implementing a strategic transformation that streamlined booking processes and maximized revenue. A new user-friendly website improved navigation and encouraged direct bookings, while a custom-built instant-confirmation booking engine eliminated friction in the reservation process. SEO enhancements and targeted paid search campaigns significantly boosted online visibility and traffic. Dynamic pricing and revenue management strategies optimized room rates, reducing OTA dependency and increasing profitability. These integrated solutions positioned Atmanjai for sustainable growth, improved efficiency, and long-term success in the wellness hospitality sector.
Following the implementation of these strategies, Atmanjai experienced outstanding results. The number of monthly guests surged from 180 to over 500, marking a significant increase in occupancy. Direct bookings reached an impressive 97%, reducing the need for costly third-party OTA services. The spa’s annual revenue exceeded 40 million Thai Baht, demonstrating substantial financial growth. Additionally, within just 30 days, REVPAR saw an 8X increase, while occupancy rates climbed to 88% in only 45 days. These results highlighted the effectiveness of The Percentage Company’s approach in transforming Atmanjai’s business operations and digital presence.
20 Detox/Fitness Capacity per day.
Over 40 million THB per year in Spa revenue
Over 20K wellness guests have visited Atmanjai.
97% of Atmanjai guests book direct
"We have been working with Edward since 2014 and The Percentage Company since 2018. Their knowledge of promotion and marketing couldn’t be better and they have been a colossal help for Friendship Beach Resort and our Detox Wellness Center, Atmanjai. They handle our OTAs, revenue management, hotel/restaurant software, sales and marketing of the hotel and Wellness Center. Further, they support and guide our in-house team; consequently, everything is less stressful for us. With their guidance we’ve seen more bookings, happier patrons and improved profits. I highly recommend them to any hotel that desires support together with professionalism. We sincerely are grateful and offer hearty thanks to them."
Starr Farish - Owner / Atmanjai Phuket
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
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