Dome Kata Resort
Duration: 2024 – Present
Dome Kata Resort is a newly renovated 4-star hotel in the heart of Kata, Phuket, offering 52 modern rooms with top-tier amenities. Located within walking distance of beaches, restaurants, bars, and shopping, the resort provides an ideal blend of comfort and convenience for travelers looking to experience the vibrant energy of Kata.
To ensure seamless operations, increased direct bookings, and maximized revenue, Dome Kata Resort partnered with The Percentage Company to implement a comprehensive digital strategy that enhances both guest experience and business performance.


The Challenges
As a newly renovated property, Dome Kata Resort faced several key challenges:
- Establishing a strong online presence in a competitive Phuket market.
- Building a seamless booking experience to drive direct reservations and reduce OTA dependency.
- Implementing a modern property management system (PMS) for efficient operations.
- Optimizing pricing strategies to maximize revenue and occupancy rates.


The Solutions
To address these challenges, The Percentage Company implemented a fully integrated commercial strategy, including:
- Cloudbeds PMS setup & management, ensuring a seamless and efficient booking process.
- A custom hotel booking engine, designed to increase direct bookings and reduce OTA reliance.
- OTA management, optimizing listings and rates across multiple booking platforms.
- SEO & digital marketing campaigns, improving online visibility and attracting targeted travelers.
- Web design & development, creating a modern and user-friendly booking experience.
- Revenue management solutions, leveraging data-driven strategies to optimize pricing and boost profitability.
- Payment solution integration, ensuring secure and convenient online transactions for guests.


The Results
- A fully optimized online presence, driving increased website traffic and direct bookings.
- A streamlined booking and PMS system, improving operational efficiency and guest satisfaction.
- Higher occupancy rates, supported by data-driven revenue management strategies.
- Stronger brand positioning, helping establish Dome Kata Resort as a top accommodation choice in Kata.
52 modern, well appointed rooms.
Average annual resort occupancy of 83%.
25% increase in average rate in 2024 vs 2023
20% Year-on-Year Revenue Increase.
"We would like to express our sincere gratitude to your team for the work done! It is clear that marketing is not just a job for you, but a favorite thing that you are passionate about. You complete everything on time, work punctually and generate really high-quality reports, which is very helpful in analysis and development.
Thanks to your marketing strategy, our two hotels operate stably and successfully. We see real results and are very pleased with the cooperation. You have a strong and well-coordinated team, with whom it is pleasant to work. We highly recommend you as professionals in your field and thank you for the productive cooperation!"
George Mikhailenko - General Manager, Dome Kata Resort / Rattana Beach Hotel
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