Duration: 2014 – Present
Friendship Beach Resort is a 3+ star beachfront hotel & wellness resort located in Rawai, Phuket. With 36 spacious Thai-style rooms, the resort offers a tranquil retreat for guests seeking relaxation and wellness experiences. Since 2014, The Percentage Company team has played a key role in optimizing the resort’s digital presence, revenue management, and marketing strategies, leading to a consistent 81% annual occupancy rate and 99% of revenue coming from direct and online channels.
Operating in a competitive hospitality market, Friendship Beach Resort faced several challenges:
- Maximizing direct bookings while reducing reliance on third-party agents.
- Implementing a seamless online booking system that integrates with hotel and wellness services.
- Optimizing revenue management strategies to maintain high occupancy and profitability.
- Enhancing digital marketing efforts to attract both hotel guests and wellness clients.
- Managing OTAs, PMS, and POS systems efficiently to streamline operations.
To overcome these challenges, The Percentage Company provided a comprehensive suite of digital and operational solutions, including:
- Custom hotel website design & booking system development for an improved guest experience.
- Cloudbeds PMS installation & management to streamline operations.
- Advanced revenue management & OTA strategy to optimize pricing and maximize bookings.
- SEO & paid search marketing campaigns to drive high-value traffic.
- Social media marketing & email campaigns to engage with new and returning guests.
- Hotel & restaurant IT support, including POS installation & integration for seamless transactions.
- Customized package booking engine & payment solutions to enhance the wellness retreat experience.
By leveraging technology, marketing, and revenue strategies, Friendship Beach Resort achieved great results. With a strategic and data-driven approach, The Percentage Company continues to drive growth and success for Friendship Beach Resort, solidifying its reputation as a thriving beachfront wellness destination in Phuket.
36 spacious Thai style rooms at beach front location.
Average annual resort occupancy of 81%.
66% of revenue comes from direct channels.
99% of total revenue comes from direct & online channels
"We have been working with Edward since 2014 and The Percentage Company since 2018. Their knowledge of promotion and marketing couldn’t be better and they have been a colossal help for Friendship Beach Resort and our Detox Wellness Center, Atmanjai. They handle our OTAs, revenue management, hotel/restaurant software, sales and marketing of the hotel and Wellness Center. Further, they support and guide our in-house team; consequently, everything is less stressful for us. With their guidance we’ve seen more bookings, happier patrons and improved profits. I highly recommend them to any hotel that desires support together with professionalism. We sincerely are grateful and offer hearty thanks to them."
Starr Farish - Owner / Friendship Beach Resort
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
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