Duration: 2023 – Present
Nestled in the heart of Chiang Mai’s historic city center, Puripunn Hideaway Hotel is a newly refurbished boutique resort that blends traditional Lanna and colonial influences. With its intimate atmosphere and unique architectural style, Puripunn offers an elegant retreat for travelers seeking cultural experiences and city breaks. After being closed for years during the COVID-19 pandemic, Puripunn partnered with The Percentage Company to re-open successfully, implementing an entirely new tech stack to modernize operations and drive direct bookings.
Before partnering with The Percentage Company, Puripunn Hideaway faced several operational and marketing challenges:
- Re-Opening After COVID-19 Closure: The hotel had been closed for years and needed a full-scale relaunch strategy.
- Limited Digital Presence: The hotel’s website lacked modern design and functionality, affecting user experience and booking conversions.
- Inefficient Booking & Payment Systems: The absence of an integrated booking engine and payment solution led to high OTA dependency.
- Revenue Management Gaps: Lack of structured pricing strategies resulted in missed revenue opportunities.
- OTA Management Issues: The hotel struggled with optimizing listings and rates across online travel agencies.
- Marketing & Brand Awareness: Digital marketing efforts were inconsistent, limiting reach and engagement.
The Percentage Company provided a full range of services to streamline Puripunn’s operations, enhance its marketing efforts, and drive direct bookings. Our solutions included:
Web Design & SEO: A visually appealing, user-friendly website optimized for search engines to attract organic traffic.
Hotel Booking Engine & Payment Solutions: A seamless, secure booking platform to increase direct reservations.
Cloudbeds PMS Setup & Management: Efficient property management system installation and ongoing support.
OTA Management & Revenue Management: Optimizing pricing structures and distribution channels to maximize revenue.
POS Installation & Accounting Interface: Integrated systems for smooth financial operations.
Digital Ads & Email Marketing: Targeted campaigns to engage potential guests and boost bookings.
Full Tech Stack Installation: Implemented a completely new, modernized technology infrastructure to support the hotel’s re-opening and ongoing operations.
With The Percentage Company’s expertise, Puripunn Hideaway experienced a remarkable transformation:
Successful Re-Opening: The hotel seamlessly resumed operations with a brand-new digital and operational infrastructure.
Improved Direct Bookings: The newly implemented booking engine and website enhancements led to a significant increase in direct reservations.
Enhanced Revenue Management: Dynamic pricing strategies optimized occupancy and revenue.
Stronger Online Presence: SEO and digital marketing campaigns boosted visibility, attracting more potential guests.
Seamless Operations: Cloudbeds PMS and POS integration streamlined hotel management and guest experiences.
Higher Guest Engagement: Email marketing and targeted digital ads improved guest retention and brand loyalty.
Through strategic digital marketing, technology integration, and revenue optimization, The Percentage Company successfully revitalized Puripunn Hideaway Hotel, positioning it for sustainable growth in Chiang Mai’s competitive hospitality market.
30 luxurious Thai Lanna style rooms
66% revenue increase in Q4 vs previous year
66% occupancy within 30 days of opening.
25% average rate increase in Q4 vs previous year
"Have been dealing with The Percentage for almost a year now. They help us in digital marketing in all aspects as well as building our website and setting up all hotel’s operating apps. They are also helping us creating selling rate structures and marketing strategies. We are happy to recommend them to any hoteliers who seeking for digital marketing consultants."
Att Vira - Managing Director, Puripunn Hideaway Chiang Mai
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
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