Rattana Beach Hotel
Duration: 2024 – Present
Rattana Beach Hotel is a newly refurbished 45-room hotel located in the heart of Karon, Phuket, just a short stroll from the stunning Karon Beachfront. Offering a mix of modern comforts, a spacious restaurant, a relaxing pool area, and close proximity to popular dining and nightlife spots, this well-positioned hotel is ideal for travelers seeking both convenience and affordability.
The Challenges
Following an extended period of closure, Rattana Beach Hotel needed a complete relaunch from the ground up. As a newly refurbished property, it required a strong online presence, seamless booking systems, and revenue optimization strategies to compete in the highly competitive Phuket hospitality market. Additionally, the hotel needed an integrated PMS setup, OTA management, and a comprehensive digital marketing strategy to drive bookings and profitability.
The Solutions
The Percentage Company implemented a full-scale relaunch strategy, ensuring the hotel’s successful reopening and long-term growth. Key solutions included:
- Cloudbeds PMS Setup & Management – A fully integrated property management system to streamline operations.
- Hotel Booking Engine & Payment Solutions – A seamless direct booking system with secure payment processing to maximize revenue.
- OTA Management – Optimized distribution across major online travel agencies to maintain competitive pricing and availability.
- Revenue Management – Data-driven pricing strategies to maximize occupancy and profitability.
- SEO & Web Design – A professionally designed website optimized for search engines to attract more direct bookings.
- Digital Ads & Email Marketing – Targeted advertising and email campaigns to engage potential guests and drive bookings.
With these comprehensive marketing and technical solutions, Rattana Beach Hotel successfully re-entered the market, quickly building its online presence, increasing direct bookings, and securing long-term profitability in Phuket’s competitive hospitality industry.
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