Duration: 2022 – Present
Simon Cabaret, one of Phuket’s most renowned entertainment attractions, faced a significant challenge during the COVID-19 pandemic. With a complete halt in operations, they needed a way to modernize their business and create a seamless digital ticketing and payment system. The Percentage Company stepped in as their strategic technology and marketing partner, transforming their operations with a bespoke digital infrastructure that has since facilitated over 750,000 ticket sales, generating more than 460 million THB in revenue in just three years.
Before partnering with The Percentage Company, Simon Cabaret relied on outdated, manual booking processes and lacked an online presence. Their initial attempts at digital ticketing faced high payment failure rates, international payment limitations, and fraudulent transactions. Their goals included:
- Rebuilding after COVID-19 – Transitioning from cash-based, offline sales to a scalable digital-first approach.
- Increasing revenue and reducing fraud – Implementing a secure and reliable online payment system.
- Expanding sales channels – Empowering agents with a dedicated booking and commission management platform.
- Streamlining operations – Unifying ticketing, reporting, and financial processes in one comprehensive system.
The Percentage Company work with Simon Cabaret to drive ticket sales using our cutting edge sales & digital marketing tactics and custom developed a full online Theatre ticketing system and event management software. The Percentage Tickets system is a best-in-class venue management tool, with integrated payment processing, business intelligence tool and accounting functionality.
From social media marketing to accounting to SEO to email marketing to theatre web design, The Percentage Company is proud to partner with Simon Cabaret Phuket to help drive awareness, sell tickets, improve operational efficiency and increase profitability for one of Thailand’s leading tourist attractions. As a Stripe Implementation Services Partner, The Percentage Company provided end-to-end digital transformation services, including:
- Website development – Creating an engaging, high-performing site for online bookings.
- Custom-built ticketing system – Supporting online and offline sales with seat selection, agent management, and automated booking processes.
- Payment processing integration – Implementing Stripe to support global payments with zero fraud cases since launch.
- Agent sales network infrastructure – Enabling seamless B2B ticket sales through an automated agent portal.
- POS system installation – Ensuring a smooth experience for in-person ticket purchases.
- CRM and marketing automation – Managing customer relationships and executing targeted email and social media campaigns.
- Financial reporting and accounting integration – Automating invoicing and revenue tracking via QuickBooks.
The Percentage Company developed a customized ticketing and booking platform that supports both online and offline sales, integrated with Stripe for seamless payments. Key results include:
- 24% increase in authorization rates, reducing failed transactions.
- 31% growth in online revenue due to a frictionless booking experience.
- Zero fraud cases thanks to Stripe Radar’s AI-driven fraud prevention.
- 750,000+ tickets sold, generating over 460 million THB in three years.
Our ongoing partnership ensures that Simon Cabaret stays ahead in technology and marketing, continuously improving its booking experience, sales channels, and operational efficiency.
Looking for a custom ticketing and booking system? The Percentage Company provides bespoke solutions tailored to entertainment venues, attractions, and events. Contact us today to see how we can revolutionize your ticketing operations!
A state-of-the-art 600 seat venue in Phuket, Thailand
Over 750,000 tickets booked & processed
3 Shows daily 365 days a year.
Incredible post-covid recovery
"Co operation with percentage team is like working in same team with us, helps us pushing selling number (increasing every month) and team been review closely for us. Fast responded, always come with options for better ways for my business. Highly recommend for everyone and especially for Thai company ; no need to worry about language barrier."
Wariya Chattay - Managing Director / Simon Cabaret Phuket
"The Percentage Consulting is a digital consulting company that provides comprehensive and effective advice, online support, and new tools that can help meet the needs of my business. I would recommend this company to anyone looking for online tools and advice to help your business grow. "
Pornthep Rouyrin - Vice President / Simon Cabaret Phuket
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your event or venue business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
