Thailand International Boat Show
Duration: 2021 – 2024
The Thailand International Boat Show (TIBS) is a premier luxury lifestyle event held annually at The Royal Phuket Marina. Showcasing an impressive collection of luxury yachts, marine equipment, high-end products, and exclusive exhibits, TIBS is set to become one of Southeast Asia’s top boat and luxury showcases.
To enhance the event’s digital presence and marketing reach, the event organizers, JAND Events, partnered with The Percentage Company to develop a modern, high-end website and a strategic digital marketing campaign.
The Challenges
As a prestigious international event, TIBS required:
- A visually stunning and functional website to reflect its luxury branding.
- A strong digital marketing presence to attract exhibitors, sponsors, and attendees.
- SEO optimization to improve organic search visibility.
- Ongoing website management & support to ensure a seamless user experience.
- Targeted digital advertising and email marketing to drive ticket sales and exhibitor sign-ups.
The Solutions
To meet these objectives, The Percentage Company provided:
- A complete luxury-style website design, reflecting the elegance of TIBS.
- SEO services, ensuring the event ranked highly for relevant searches.
- Digital advertising campaigns, driving targeted traffic and engagement.
- Email marketing & social media marketing, enhancing attendee and exhibitor outreach.
- Full website management & support, ensuring optimal performance throughout the event cycle.
The Results
With these strategic enhancements, TIBS achieved:
- A sleek, high-end website, positioning the event as a leading luxury showcase.
- Increased website traffic and exhibitor interest, improving event visibility.
- Higher search engine rankings, driving more organic leads.
- Effective online marketing campaigns, leading to increased engagement and attendance.
By combining cutting-edge web design, SEO, and targeted digital marketing, The Percentage Company helped Thailand International Boat Show establish itself as a must-attend event for luxury and marine enthusiasts in Southeast Asia.
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