Duration: 2022 – Present
The Beach Samui is a luxury boutique beachfront hotel and a proud member of Design Hotels, located in one of the most serene and natural areas of Koh Samui, Thailand. With direct beach access and stunning sunset views, this exclusive retreat offers a unique and tranquil escape for discerning travelers.
To enhance its digital presence, revenue management, and booking efficiency, The Beach Samui partnered with The Percentage Company to implement a comprehensive commercial and distribution strategy, ensuring sustainable revenue growth and seamless guest experiences.
As a high-end boutique hotel, The Beach Samui faced several challenges in optimizing its commercial performance:
- Limited online visibility, making it difficult to attract high-value guests.
- Dependence on OTAs, reducing profitability from direct bookings.
- Lack of an integrated property management and booking system, creating inefficiencies in reservations and revenue management.
- The need for a seamless digital marketing strategy to enhance brand awareness and increase occupancy.
To address these challenges, The Percentage Company provided a fully integrated commercial and distribution strategy, including:
- Cloudbeds PMS setup & management, streamlining reservations and guest data.
- A custom-built hotel booking engine, encouraging direct bookings and reducing OTA reliance.
- Full OTA & revenue management, optimizing pricing and availability for maximum profitability.
- Stripe payment solution integration, ensuring secure and seamless online transactions.
- SEO, digital ads & social media marketing, boosting online visibility and attracting high-value travelers.
- Ongoing web support & design enhancements, creating a seamless and visually stunning online experience.
With these strategic improvements, The Beach Samui has achieved:
- Increased direct bookings, reducing reliance on third-party OTAs.
- Optimized revenue management strategies, leading to higher ADR (Average Daily Rate) and profitability.
- A streamlined online booking and payment system, enhancing the guest experience.
- Improved digital marketing reach, attracting more high-value international travelers.
Through a combination of cutting-edge technology, revenue optimization, and expert digital marketing, The Percentage Company has helped The Beach Samui establish itself as a leading luxury boutique hotel in Koh Samui, ensuring sustainable growth and an exceptional guest experience.
24 luxurious beachfront rooms & suites.
91% Increase in direct booking revenue since beginning.
26% increase in direct booking revenue in 2024.
70% Increase in occupancy since beginning.
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your hotel could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
