Duration: 2023 – 2024
Tour De Phuket Hotel is a newly built 140-room, 4-star property located in the heart of Thalang, Phuket. Positioned near key attractions such as the Blue Tree complex and Robinsons Thalang Shopping Center, the hotel aimed to attract both domestic and international travelers. To maximize its online presence and booking revenue, Tour De Phuket Hotel partnered with The Percentage Company for expert digital marketing and revenue management solutions.
As a new hotel entering a competitive market, Tour De Phuket Hotel faced several challenges:
- Limited brand awareness among international travelers.
- The need for an optimized online booking system to drive direct reservations.
- Effective revenue management to maximize occupancy and pricing strategies.
- Managing multiple OTAs (Online Travel Agencies) to ensure consistent visibility and pricing.
- Establishing a strong digital presence through SEO, paid advertising, and social media.
To address these challenges, The Percentage Company implemented a full-suite digital strategy, including:
- Hotel Booking Engine – Integrated a seamless, user-friendly booking system to boost direct reservations.
- OTA Management – Optimized listings, pricing, and promotions across multiple OTAs to maximize visibility.
- Revenue Management – Applied dynamic pricing strategies to increase occupancy and revenue.
- SEO & Paid Search Marketing – Enhanced search engine rankings and targeted international audiences through strategic digital advertising.
- Social Media Marketing – Developed engaging content and campaigns to build brand awareness and attract guests.
- Web Design – Designed and optimized a high-performing hotel website for an improved user experience.
- PMS Installation & Management – Implemented and managed a Property Management System to streamline hotel operations.
With The Percentage Company’s expertise, Tour De Phuket Hotel achieved significant improvements, including:
- Increased Direct Bookings – A substantial rise in website-driven reservations, reducing reliance on OTAs.
- Stronger Online Presence – Improved search engine rankings and social media engagement, leading to higher brand recognition.
- Optimized Revenue Performance – Enhanced pricing strategies resulted in better room occupancy and profitability.
- Seamless Digital Operations – A well-integrated booking and management system improved guest experience and operational efficiency.
By leveraging The Percentage Company’s comprehensive digital marketing and revenue management solutions, Tour De Phuket Hotel successfully positioned itself as a top choice for travelers in Phuket.
140 well appointed rooms.
132% Increase in Room Revenue vs previous year.
7% increase in average room rate vs previous year.
172% Increase in Room Nights Sold vs previous year.
"Thanks for your support all along. I’m very appreciated your work... Thank you so much."
Ornsiri Lee - Owner & Director / Tour de Phuket Hotel
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