Hotel Influencer Marketing & 7 Tips for making your campaigns effective
Content marketing is an essential component of any successful hotel direct marketing strategy. As one of Thailand’s leading digital marketing agencies, specializing in the hospitality industry, we understand the importance of creating compelling and engaging content to attract and retain
Another Blockbuster Record Breaking Year at The Percentage Company
Another year has passed, (the 5th year of operation for The Percentage Company) and it brings us immense joy and pride to reflect on the remarkable journey we've embarked upon over the past year. 2023 was a year of unprecedented
The Percentage Company speaks at the 2023 HEDNA Conference
The Percentage Company was delighted to have been invited to speak at the recent 2023 HEDNA Conference at the Sindhorn Kempinski Hotel in Bangkok, Thailand. Our co-founder Edward Kennedy was selected to moderate perhaps one of the main sessions, a
Watch our Hotel Tech Stack Insights from our team at the Cloudbeds 2023 UserCon
Adam Harris - CEO & Co-Founder, Cloudbeds Nancy Huang - VP of Marketing, Cloudbeds Edward Kennedy - Director & Co-Founder, The Percentage Company Wassana Suwanbenjapon - Director of Sales & Marketing, Phuket Bay Group The Percentage Company was delighted to
26 reasons to choose us as your outsourced hotel sales & marketing service provider in Thailand
The competition for online visibility and direct bookings for hotels in Thailand is extremely fierce and in order to overcome these obstacles, your hotel needs to be better than the competition in the online travel agent (OTA) and direct website
Hotel Marketing KPI & Digital Marketing Metrics – How to know you’re on the right track
In 2023 and beyond, digital marketing plays a pivotal role in attracting and retaining guests for your hotel, and the importance of data analysis can not be overstated. As co-founder of one of Thailand’s leading hotel digital marketing agencies, and
Unleashing the Power of Pay-Per-Click (PPC) Campaigns: A Path to Maximize ROI for Hotels
Welcome to the wonderful world of hotel paid search marketing or Search Engine Marketing (SEM)! As a seasoned hotel digital marketing agency, and having worked at hotels in Thailand for many years, we understand the fine margins hotels work with
HOW MUCH SHOULD MY HOTEL INVEST IN DIGITAL MARKETING?
It’s a question we get asked all the time at The Percentage Company, and our response may suprise you! Like other more traditional businesses, hotels often have predetermined annual marketing budgets. When deciding where to spend your limited budget, it’s essential that
TIPS FOR CREATING BRANDED CONTENT ADS ON INSTAGRAM FOR HOTELS
Instagram is an inevitable place for hotel business promotion. Are you a hotelier or a hotel operator? You can flaunt your property on Instagram to grab the attention of international travelers. The task of creating branded content ads on Instagram is
WHY YOU NEED TO KICK-START YOUR DIGITAL ADS CAMPAIGNS NOW!
There’s no doubt about it that businesses today are beginning to pivot to the online medium almost exclusively. As firms operate purely online, digital marketing becomes increasingly popular to promote and market the different products and services offered by these