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Content Marketing for Hotels: Increase Direct Bookings & Brand Awareness
Many hotels face the same digital marketing challenges: low direct bookings, over-reliance on OTAs, and websites that fail to convert visitors into guests. Without a strong content marketing strategy, your hotel risks getting lost in the crowded online travel space.
Our content marketing services are designed to boost your hotel’s visibility, enhance guest engagement, and drive more direct bookings—reducing your dependence on third-party platforms.
Why should my hotel do Content Marketing?
Industry Challenges Hotels Face
- Fierce Online Competition: Hotels compete not just with each other, but also with OTAs and vacation rentals.
- Shifting Traveler Behavior: Guests rely on online content—reviews, blogs, videos, and social media—before booking.
- Reputation Management: A weak content strategy means less control over your hotel’s brand perception.
Our Solution: Content That Engages & Converts
Our expert team crafts compelling content tailored to your hotel’s unique identity, helping you:
Improve SEO rankings, increasing organic traffic to your website.
Build trust and brand authority with high-quality, informative content.
Enhance guest engagement across social media and search engines.
Drive more direct bookings, reducing reliance on costly OTAs.
Generated over THB 1.5 billion for our hotel, hostel, resort & villa project clients across the world.
Achieved an average 161% growth rate for new hospitality customers in first year.
Our approach to Content marketing?
At The Percentage Company, we believe that effective content marketing is about more than just producing content—it’s about crafting a compelling brand story that resonates with your target audience. Our approach is data-driven and results-oriented, focusing on quality, consistency, and strategic distribution.
We begin with an in-depth analysis of your hotel’s target market, identifying key demographics, traveler behaviors, and online search trends. Based on these insights, we develop a tailored content strategy that aligns with your brand’s identity and business goals. Our team of writers, designers, and digital marketing specialists work together to create engaging, high-value content that not only attracts visitors but also encourages them to book directly through your website.
Beyond content creation, we implement a multi-channel distribution strategy, ensuring that your message reaches the right audience through search engines, social media, and email marketing. We continuously monitor performance, making data-driven optimizations to maximize engagement, conversions, and ROI. By maintaining a consistent, compelling online presence, we help your hotel stand out in a competitive digital landscape.
Why work with The Percentage Company?
With deep expertise in the travel and hotel industry, we understand the unique challenges hotels face in the digital landscape. Our data-driven strategies ensure that every piece of content is backed by research and analytics, maximizing its effectiveness. From content ideation to execution, we provide end-to-end content solutions that help hotels achieve their digital marketing goals and drive sustainable growth.
Ready to Elevate Your Hotel’s Digital Presence? Stop relying on OTAs and start building your brand’s authority. Let’s create content that turns website visitors into loyal guests. Get a Free Consultation Today!
case studiesCheck out some of our content marketing case studies
Tour De Phuket Hotel
- Rooms: 140 well-appointed rooms
- Room Revenue Increase: 132% year-on-year
- Average Room Rate Increase: 7% year-on-year
- Room Nights Sold Increase: 172% year-on-year
The Beach Samui
- Accommodations: 24 luxurious beachfront rooms & suites
- Direct Booking Revenue Increase: 91% since beginning
- Online Booking Revenue Increase: 26% in 2024
- Occupancy Increase: 70% since beginning
Atmanjai Wellness Spa
- Detox/Fitness Capacity: 20 per day
- Annual Revenue: Over 40 million THB
- Total Wellness Guests: Over 20,000
- Direct Bookings: 97%
The Nest Private Beach Resort
- 36 spacious Thai-style rooms & villas at a beachfront location
- +332% increase in 2024 website room sales vs. 2023
- +303% increase in 2024 website reservations vs. 2023
- +412% increase in 2024 website revenue vs. 2023
Simon Cabaret Phuket
- 600-seat state-of-the-art venue in Phuket, Thailand
- 750K+ tickets booked & processed
- 3 shows daily, 365 days a year
- 460 MB revenue showcasing incredible post-COVID recovery
get in touchContact us for a FREE Digital Marketing Proposal
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!
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get in touchContact us for a FREE Digital Marketing Proposal
For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!