Aspira Hotels & Resorts
Duration: 2023 – Present
Aspira Hotels & Resorts operate 45 hotels across five brands throughout Thailand. For over a decade, Aspira has been offering guests excellent value for money and prime hotel locations in Bangkok, Pattaya, Phuket, Samui, Krabi, and more. To enhance their digital presence and maximize direct bookings, Aspira partnered with The Percentage Company to implement a comprehensive digital marketing strategy and a cutting-edge hotel booking engine.
The Challenges
With an increasingly competitive hospitality industry, Aspira Hotels & Resorts faced several key challenges:
Driving more direct bookings and reducing dependency on third-party booking platforms.
Enhancing their digital marketing strategy to improve visibility and conversion rates.
Implementing a seamless, multi-property booking engine for a better user experience.
Launching a successful member program to increase customer retention.
Managing multiple digital channels, including SEO, digital ads, and email marketing.
The Solutions
The Percentage Company provided Aspira with a full-suite digital marketing and technology solution, including:
SEO & Digital Advertising: Optimized website content and ran targeted digital ad campaigns to boost traffic and conversions.
Hotel Booking Engine: Implemented a best-in-class multi-property booking engine for seamless direct bookings.
Email Marketing & Member Program Launch: Developed and executed email marketing campaigns to engage past and potential guests, alongside launching a loyalty-driven member program.
Staah Channel Manager Integration: Streamlined room inventory and pricing across multiple booking channels.
Web Design, Development & Support: Created an intuitive, high-performing website with ongoing support and hosting services.
The Results
The strategic partnership between Aspira Hotels & Resorts and The Percentage Company has yielded outstanding results
+73% website revenue in 1st month vs previous year
+372% website revenue in 1st year vs previous year
+88% website revenue in 1st 6 months vs previous year
+332% website rooms sold in 1st year vs previous year
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For years, our team of online & digital marketing experts have helped our clients in Thailand & around the world give their brands a unique & empowering overhaul to turn them into game-changing businesses.
Curious how much more revenue your Hotel or Resort business could be generating with the right digital marketing team & the right technology? Get in contact or send us your details for a FREE no-strings-attached Proposal!