The Palms Kamala
Duration: 2020 – 2022
The Palms Kamala Resort is a contemporary, family-friendly resort located just steps from the pristine shores of Kamala Beach, Phuket. Offering a variety of accommodations, from spacious apartments to luxurious penthouses, The Palms Kamala provides a fully serviced retreat for families and travelers seeking comfort and convenience. Situated just 45 minutes from Phuket International Airport, the resort is an ideal destination for both short getaways and extended stays.
The Challenges
Following the pandemic, The Palms Kamala faced the challenge of relaunching its brand and revitalizing its business in an evolving hospitality landscape. The resort needed to rebuild its online presence, enhance direct bookings, and maximize revenue while effectively managing OTA distribution. Additionally, a fully integrated property management system (PMS) was required to streamline operations and improve guest experiences.
The Solutions
The Percentage Company implemented a comprehensive digital transformation strategy to reposition The Palms Kamala for post-pandemic success. The tailored solutions included:
- Cloudbeds PMS Setup & Management: A fully integrated property management system to enhance operational efficiency.
- Hotel Booking Engine Integration: A seamless reservation system to drive direct bookings and reduce reliance on third-party platforms.
- OTA Management: Streamlined coordination across online travel agencies to maintain competitive pricing and availability.
- Revenue Management: Dynamic pricing strategies to maximize occupancy and profitability.
- Web Design & SEO: A modern, user-friendly website optimized for search engines to improve visibility and attract potential guests.
- Digital Ads & Email Marketing: Targeted advertising campaigns and email outreach to engage potential customers and increase bookings.
The Results
The Percentage Company’s expertise helped The Palms Kamala successfully relaunch in the post-pandemic market. The newly designed website and SEO enhancements significantly increased organic traffic, leading to more direct bookings. The integrated Cloudbeds PMS streamlined hotel operations, improving efficiency and guest satisfaction. Strategic revenue and OTA management ensured optimal pricing and occupancy, resulting in higher profitability.
Through a data-driven digital marketing strategy and a fully optimized booking system, The Palms Kamala re-established itself as a premier family-friendly resort in Kamala, achieving sustained growth and increased revenue.
35 modern spacious rooms & Apartments.
Direct Website Share Increased from 0% to 8% in Year 1.
28% Increase in year-on-year sales.
76% Increase in year-on-year room night sales.
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