Introducing The Percentage App’s Revolutionary Member Software: Transforming Hotel Loyalty & Direct Bookings

As the hospitality industry becomes increasingly competitive, I am thrilled to unveil one of The Percentage Company’s most ambitious projects to date: our cutting-edge member and loyalty program software, seamlessly integrated with our advanced hotel and hostel booking engine. This isn’t just another tool—it’s a transformative solution designed to help hotels strengthen guest relationships, compete against Online Travel Agents (OTAs), and drive direct bookings like never before.

The Growing Importance of Loyalty Programs

Loyalty programs are no longer optional for hotels looking to thrive in today’s market. With OTAs offering their own member programs that often undercut parity agreements, it’s becoming increasingly challenging for properties to maintain control over their pricing and guest relationships. OTAs entice guests with points, discounts, and exclusive perks, leaving hotels struggling to compete on a level playing field. That’s where our loyalty program software steps in.

By creating your own member program, you can offer guests compelling reasons to book directly, such as personalized perks, exclusive discounts, and points that translate into tangible benefits. Unlike OTA programs, a direct loyalty program allows you to own the guest relationship and gather invaluable data to enhance the overall guest experience.

Proven Results with Aspira Hotels and Resorts

Our loyalty program software is already live with Aspira Hotels and Resorts, a group of 45 properties across Thailand. The results speak for themselves: increased direct bookings, stronger guest engagement, and a growing base of loyal customers who prefer to book directly rather than through OTAs. With seamless integration into their operations, Aspira Hotels has positioned themselves as a leader in guest-centric hospitality.

A Booking Engine Built for Modern Hospitality:

Our advanced booking engine is the backbone of this transformative solution, offering features that set it apart from the competition. Here are just a few highlights:

• Sales Optimization: Real-time sales dashboards, urgency messaging, and integrated promotions drive higher conversions.
• Enhanced Flexibility: Support for multiple rate plans, custom cancellation policies, and promotions tailored to specific dates, demographics, or room types.
• Personalization at Scale: Multi-language support, customizable banners, and advanced styling options ensure your booking experience reflects your brand.
• Seamless Integrations: Integration with Cloudbeds, Staah, GA4, Google Hotel Center, and Tripadvisor ensures comprehensive visibility and performance tracking.
• Streamlined Payments: Multiple payment gateway options, including Stripe, 2C2P, Bangkok Bank, PayPal, and Omise, make transactions smooth and secure.

Why Our Loyalty Program Stands Out:

Our loyalty program software takes guest engagement to the next level. Here’s how:

• Multi-Tier Membership: Reward frequent guests with tiered benefits that encourage repeat stays.
• Dynamic Points Management: Automate point generation, expiration, and redemption, all customizable to your property’s unique needs.
• Integrated Marketing: Engage guests with automated SMS and email campaigns for tier upgrades, verification, and special offers.
• Flexible Redemption Options: Limit points usage based on booking dates, stay lengths, or room types to optimize profitability.
• Comprehensive Reporting: Gain actionable insights with detailed member transaction and status reports.

Tackling OTA Challenges Head-On:

OTAs have long dominated the booking landscape, but their influence comes at a cost. By leveraging our booking engine and loyalty program, properties can:

• Reclaim Control: Offer direct booking incentives that compete with OTA member discounts while maintaining rate parity.
• Enhance Guest Relationships: Build stronger connections with guests through personalized communications and exclusive rewards.
• Increase Profitability: Reduce dependency on OTAs, saving on commission fees and maximizing revenue from direct bookings.

A Comprehensive Digital Solution:

This platform goes beyond loyalty to enhance every aspect of your property’s digital strategy:

• Advanced Search and Filtering: Simplify the guest journey with dynamic search features and tagging.
• Bulk Rate Updates: Save time with bulk updates for rates and availability directly from your PMS or channel manager.
• Upselling Opportunities: Integrated upselling tools drive additional revenue for every booking.
• Voucher Bookings: Pre-paid vouchers offer a new revenue stream for future stays or gift purchases.

Partnering with Industry Leaders

The success of this platform is backed by our collaborations with industry-leading partners. Our integrations with Cloudbeds and Staah ensure seamless connectivity across your property’s systems, while our partnership with Aspira Hotels demonstrates the real-world impact of our solutions. From payment gateways to meta-search integrations, we’ve designed a platform that meets the evolving needs of modern hospitality.

Looking Ahead to More Innovations

This launch is just the beginning. In 2025, we’re taking hospitality technology even further with the upcoming release of The Percentage POS, an advanced web-based point-of-sale system designed specifically for hoteliers. This new tool will integrate seamlessly with our booking and loyalty solutions, providing a comprehensive platform for managing all aspects of your property’s operations.

Let’s Transform Your Property Together The hospitality landscape is changing rapidly, and staying ahead requires the right tools and partners. Whether you’re looking to boost direct bookings, enhance guest loyalty, or streamline operations, The Percentage Company is here to help.

Ready to elevate your property’s digital strategy? Contact us today for a free consultation. Together, we can make 2025 your most successful year yet.