Serenity Resort Phuket
Our Portfolio
Serenity Resort Phuket
这家酒店是如何在不使用任何线下代理商的情况下，始终保持 80% 的年入住率的？
普吉岛宁静度假村和公寓（Serenity Resort & Residences Phuket）位于普吉岛拉崴（Rawai），是一家拥有 103 间客房的高档酒店，现由 Selina 管理。 作为 Triple C Hotels & Resorts 的电子商务和收益经理，我们的联合创始人 Edward 和 The Percentage Company 团队成员提供了一整套数字服务，包括网页设计、预订系统开发、搜索引擎优化、付费搜索营销、IT 支持、OTA 和收益管理等，帮助宁静酒店更上一层楼！ 下面是我们的部分成果！
客户：
Triple C Hotels & Resorts
行业：
酒店与度假村
日期
2012 – 2022
网站：
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103 间独特的小屋、客房和豪华别墅。
度假村年平均入住率达 80%。
度假村年收入高达 1 亿泰铢。
高达 98% 的预订收入来自直接预订或在线预订。
The Challenges && ObjectivesObjectives
Serenity Phuket operated in a highly competitive market & offered a wide variety of room types from standard rooms up to private pool villas within a single resort. The goal was to maintain high occupancy throughout the low season by leveraging the latest technology to drive operational efficiency and increased online sales. The resort also wished to move away from old-fashioned offline rate distrubution with offline travel agents & increase direct bookings.
The Solutions && ResultsResults
In addition to migrating the resort from OPERA PMS to Cloudbeds PMS & Lightspeed POS, a fully dynamic rate structure was developed along with a cutting-edge booking solution and integrated digital marketing strategy.
What were the results? Up to 98% of booking revenue was from direct or online channels with an average annual occupancy of 80% generating in excess of 100 Million THB per year.