Patong Bay Hill
Our Portfolio
Patong Bay Hill Resort
这家大型家庭度假村如何在短短两年内将每年的 OTA 房晚销售额提高 500%！
芭东海湾山度假村位于普吉岛芭东中心，是一家新开业的家庭度假村，拥有 365 间客房，毗邻普吉岛最繁忙的旅游热点海滩。 Percentage 公司提供了全面整合的电子商务和数字营销解决方案，包括 OTA 和收益管理、网页设计、搜索引擎营销等，以最大限度地提高度假村的盈利能力。 自此，该酒店成为普吉岛上最受欢迎和最知名的度假胜地之一。 下面是我们的部分成果！
OTA 客房收入同比增长了 11 倍。
与去年同期相比，OTA 房晚增加了 5 倍。
第一年在线销售额超过 5000 万泰铢。
OTA 收入在 45 天内增加了 10 倍。
The Challenges && ObjectivesObjectives
Patong Bay Hill was a large (365 rooms) newly constructed property with very limited brand awareness & poor online distribution & limited direct sales, relying mostly on offline travel agents. The goal was to create a flexible, dynamic rate structure to allow space for a digital marketing strategy, which would then allow for the increase in online travel agent and direct website sales for the resort at a higher price point than the offline equivalent.
The Solutions && ResultsResults
The Percentage Company E-commerce & revenue managers created new rate structures, re-launched and optimised all online travel agent channel accounts along with a new high-converting website with custom booking engine solution, all managed and controlled by a newly installed Channel Manager solution.
What were the results? Year-on-year OTA room revenue increased by 11 times with more than 50 Million THB generated in the 1st year of operation!
